Free Digital Marketing AI & SEO Courses

Platform: Great Learning

Details: Perfect for mastering AI tools! This teaches you how to write the perfect prompts (text instructions) to generate amazing AI content—which is very helpful if you want to generate high-quality images or copy.

How to Apply: Sign up for free and click enroll.

Link: Great Learning Prompt Engineering https://www.mygreatlearning.com/academy/learn-for-free/courses/prompt-engineering-for-chatgpt

Platform: Great Learning

Details: Copywriting is the art of writing text that sells (like Facebook ad descriptions or website landing pages). This learning path gives you the core communication skills to write words that convert casual visitors into actual customers.

How to Apply: Sign up for free and follow the beginner learning path.

Link: Great Learning Copywriter Path

Platform: Google Digital Garage (Skillshop)

Details: This is the ultimate beginner's guide. It has 26 modules and takes about 40 hours. It covers everything from search engines to social media and gives you a highly recognized certificate from Google.

How to Apply: Sign in with your Gmail account and start learning.

Link: Google Digital Garage

Platform: HubSpot Academy

Details: A 4-hour course perfect for mastering platforms like Facebook and Instagram. It teaches you how to build brand awareness, engage audiences, and drive real growth.

How to Apply: Create a free HubSpot Academy account.

Link: HubSpot SMM Course

Platform: Semrush Academy

Details: Semrush is a premium SEO tool, but their academy is 100% free. This teaches you how to write compelling copy and content that connects with audiences and ranks well.

How to Apply: Register for a free Semrush Academy account.

Link: Semrush Academy

Details: Building a store is only the first step; getting sales is the ultimate goal. This course teaches you how to create an inbound marketing strategy to attract customers to an E-commerce business and drive continuous sales.

How to Apply: Free with a HubSpot Academy account.

Link: HubSpot Ecommerce Course

Platform: Meta Blueprint

Details: Learn directly from the source! This platform teaches you the best practices for running Meta (Facebook and Instagram) ad campaigns and organic posts.

How to Apply: Log in with your Facebook account to access the free training modules.

Link: Meta Blueprint

Platform: Google Skillshop

Details: Data is everything in digital marketing. This course teaches you how to read website traffic and understand customer behavior using Google's official tracking tool.

How to Apply: Sign in with Google and pass the assessment.

Link: Google Analytics Academy

Platform: Great Learning

Details: If you are new to Excel, this is the perfect starting point. It covers data entry, formatting, basic formulas, and keyboard shortcuts that are essential for daily office tasks. You receive a free certificate upon completion.

How to Apply: Sign up for a free account and click enroll.

Link: www.mygreatlearning.com/academy/search?keyword=excel 

Platform: Great Learning

Details: This beginner-friendly course covers the complete lifecycle of E-commerce marketing, including customer acquisition, conversion optimization, and retention strategies.

How to Apply: Sign up for free and click enroll.

Link: Great Learning E-Commerce Marketing

Platform: Alison

Details: Dropshipping is a very popular E-commerce model where you do not need to hold any physical inventory. This course explains how to successfully set up and run a dropshipping business using the Shopify platform.

How to Apply: Create a free Alison account.

Link: Alison Dropshipping Course

Details: This course focuses specifically on how to analyze data using Excel. You will learn how to sort, filter, and make sense of large amounts of business data, which is a critical skill for any digital marketer.

How to Apply: Sign up for free and click enroll.

Link:  Great Learning Data Analysis 

Platform: Great Learning

Details: Canva is the most popular and user-friendly design tool for digital marketers. This beginner course teaches you how to create stunning social media graphics, website assets, and presentations quickly. It comes with a free certificate upon completion.

How to Apply: Sign up for a free account and click enroll.

Link: Great Learning Canva Course